“When I came to the United States to learn English, I was surprised to see how coffee produced by families like mine served as a main point of connection and conversation in the daily lives of so many Americans.” Nelson Raul Amador, Founder
Upon quickly realizing coffee in the U.S. was sold at high prices through a complex import system leaving farmers with little profit, Nelson decided to initiate change. He started De La Finca Coffee Importers and Five Star Coffee Roasters with the goal to eliminate the middleman between producers and buyers.
“Instead of seeing coffee pass through as many as 6-8 hands between farmers and consumers (as is usual in the coffee industry), I make genuine, direct connections between coffee consumers and coffee producers, like my family.”
In his free time, Nelson loves to travel and scuba dive, but his favorite hobby is cupping coffee. He loves a fresh medium roast coffee in the morning as well as having a cup in the afternoon to settle his long days of work.
Norman Velasquez - Exports Coordinator and Coffee Selection Expert
Cousin to Nelson and son of San Antonio producer, Ernesto Velasquez, Norman is a third generation coffee farmer from Comayagua in the highlands of Honduras. A visionary and innovator, Norman’s passion and dedication to his craft make him a vital part of our mission to produce Five Star Coffee.
In his free time, Norman loves to go four wheeling with his children and race cars. He drinks black coffee throughout the day.
After crossing paths with Nelson while living in Honduras in 2015, Brian Olson joined the Five Star team as Director of Media and Sales.
A talented filmmaker, Brian produced the documentary, “La Finca Humana,” which is part of a wider educational project using coffee to connect the dots between consumers, producers, and agriculture.
Brian is an adventure seeker and avid surfer. His favorite coffee is Fina Cuál Bicicleta.
Passionate about coffee and creativity, Erin Pender began working with Five Star Coffee Roasters after meeting Nelson at the Holly Springs Farmers Market.
She enjoys exploring new cities, collaborating with other creatives, and drinking iced coffee, even in the winter. Her favorite coffee is a Raging Cold Brew, the newest addition to the Five Star menu.
Behind the scenes, Lisimar Mercado is a coffee production assistant. She enjoys working at Five Star because it allows her the flexibility earn and income and also look after her two beautiful children. Her favorite coffee is San Antonio.